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Urban Coco

October 25th, 2013

Urban Coco

Beauty Behind the Brand: Earthnicity

"Beauty For All The Colours of The World."

Our philosophy is to always keep things simple, and keep ingredients to an absolute minimum. We recognise that not all natural ingredients are safe, and not all safe ingredients are natural, so we aim to strike a balance between the two.

Tell us about Earthnicity, how did it start and where did the name come from?

Earthnicity is a line of natural mineral cosmetics that contains 100% minerals. Our mineral makeup delivers...

 

Tell us about your ideal customer…

Our ideal customer is someone who is well-educated and very conscious about...

 

How do you feel your products differ to others on the market?

Unlike a lot of other makeup lines on the market, we make sure our products are not bulked out with fillers and...

 

In 2013, what can we expect to see from you?

We are introducing some new ranges, including, among others, mineral lip colours and ...

 

To date, what has been your career highlight?

It’s always great to hear from customers who have taken the time to write to us about the great improvement in their ...

For the full interview  vist : URBAN COCO