This Privacy Policy explains how Earthnicity Ltd (collectively, "Earthnicity Minerals UK," "we," "us," or "our") collect, use, share and process your information, when you visit or make a purchase from https://www.earthnicity.co.uk (the “Site”).

COLLECTION AND USE OF PERSONAL DATA

Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you.

Here is a description of the types of personal data we may collect and how we may use it:

Personal Data That We Collect

Depending on the products and services you use, we collect different kinds of personal data from or about you.

Data you provide: We collect the personal data you provide when you use our products and services or otherwise interact with us, such as when you create an account.

Data about your order: If you make a purchase, we collect personal data in connection with the purchase. This data includes payment method, account information, as well as billing, delivery, and contact details. Please note that we do not store payment data on our servers – all payment is processed securely through third parties PayPal or WorldPay (depending on the payment method chosen)

Data about use of our services and products: When you visit our websites, we may collect data about the type of device you use, your device's unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services.

How We Use Your Personal Data

Generally speaking, we use personal data to provide, improve, and develop our products and services, to communicate with you, and to protect us and our customers.

Earthnicity Ltd, processes and determines how to process your personal data as data controller for the following purposes:

Providing, improving, and developing our products and services: We use personal data to help us provide, improve, and develop our products, services, and advertising. This includes using personal data for purposes such as data analysis, research, and audits. Such processing is based on our legitimate interest in offering you products and services and for business continuity. If you enter a contest, or other promotion, we may use the personal data you provide to administer those programs. Some of these activities have additional rules, which may contain further data about how we use personal data, so we encourage you to read those rules carefully before participating.

Communicating with you: Subject to your prior express consent, we may use personal data to send you marketing communications in relation to Earthnicity Minerals UK's own products and services, communicate with you about your account or transactions, and inform you about our policies and terms. If you no longer wish to receive email communications for marketing purposes, please contact us to opt out, or update your preferences in your account area. We also may use your data to process and respond to your requests when you contact us.

NOTE: For any of the uses of your data described above that require your prior express consent, note that you may withdraw your consent by contacting Earthnicity Ltd.

Promoting safety and security: We use personal data to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping ensure the safety of our products and services.

Cookies and Similar Technologies

We use cookies and similar technologies to provide, protect, and improve our products and services, such as by personalizing content, understanding user behavior, and providing a safer experience.

You can remove or reject cookies using your browser or device settings, but in some cases doing so may affect your ability to use our products and services.

Please read our Cookie Policy to learn more about how we use cookies and the choices you have.

SHARING YOUR PERSONAL INFORMATION

We use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain.

You may contact us to exercise your rights. We will respond to your request in a reasonable timeframe, and in any event in less than 30 days.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHILDREN

The Site is not intended for individuals under the age of 13.Accordingly, we do not knowingly collect, use, or disclose data from children under 13. If we learn that we have collected the personal data of a child under 13, or the equivalent minimum age depending on the jurisdiction, we will take steps to delete the data as soon as possible. Please immediately contact us if you become aware that a child under 16 has provided us with personal data.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please use our Contact Form, by email at info@earthnicity.co.uk or by mail using the details provided below:

Earthnicity Ltd
20-22 Wenlock Road
London
N1 7GU
United Kingdom