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About Us

The Earthnicity mineral makeup line consists of 100% pure minerals - no preservatives, fragrance, alcohols, oils and synthetic dyes - it is so pure in fact, that you can sleep with our makeup on without breaking out! All our products are skin-friendly while making you look your best. Our products are also vegan-friendly and are not tested on animals.

Our mission is to produce all-natural mineral makeup for all ethnicities in accordance with our motto: "Beauty For All The Colours of The World". A lot of makeup companies toss in a few 'dark brown' shades to fill their quota of 'ethnic' shades. Not us - we formulate our makeup shades based on real world complexions so our mineral  foundation shades, especially the ones for African and Afro-Caribbean skintones, are never ashy.

Our mineral makeup formulations are original and entirely our own - we don't just slap on a label to a private label line and call it our own unlike quite a few mineral makeup companies out there. We know exactly what goes in our products because we formulate it ourselves.


Our product range is always expanding, so check back regularly for more exciting new shades and colours!

If you are interested in stocking Earthnicity products, click here for stockist information.

If you would like to know more about our products, please refer to the Frequently Asked Questions page.

If you have any enquiries or feedback, please use the contact form or e-mail us at

You may also contact us between 9am-5pm Monday - Friday at:

Telephone: 0203 1371416

Our Location:

Earthnicity Ltd

20-22 Wenlock Road
N1 7GU
United Kingdom

Please note that we are an Internet and mail-order only company, the above address is not a walk-in location.